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CMS Business Benefits

Whenever you choose a professional's expertise you will gain value. Some of the most important business benefits you will have by choosing a CMS are:


What does it really cost to update your web site without a CMS? Simple updates can easily cost hundreds of dollars of contractor time in addition to internal time to manage the process and check the work. Plain and simple, in the long run you'll save money versus paying someone, whether they're a member of your staff or an outside consultant or service to make all your changes and updates by hand. Chances are, this other person will use a CMS anyway, just to make their own lives easier, but still charge you the cost of doing it manually. Whether you buy a system, have one built, or subscribe to a CMS service, they're a more cost-effective solution versus the alternative.


You are in control. No one knows your business better than you do, and no one knows what you want to say, or how you want things to look, more than you. A CMS gives you direct control over the content on your web site.


Sites that change and update their content on a regular basis not only give your business the appearance of being alive and more active, but search engines give higher emphasis on new and fresh content.


Once you have a content management system set up, you're much more likely to add more content to your site because it's now so much easier. The result is a much more robust site with more pages than you had before. Each of these new pages is likely to be catalogued by the search engines resulting in higher rankings as well as more opportunities to draw more traffic to your site.


Many CMS store your information in a database system where access control mechanisms can more easily restrict access to your content. Done correctly, the information is only accessible via the CMS thereby providing better protection for your site's content from many common and standard web site attacks.


The CMS can help to improve sales, by increasing user satisfaction, or assisting in communication with the public.

There are other business benefits that can be obtained by implementing a CMS, including:

  • streamlined authoring process
  • faster turnaround time for new pages and changes
  • greater consistency
  • improved site navigation
  • increased site flexibility
  • support for decentralized authoring
  • reduced duplication of information
  • greater capacity for growth

We hope you will find as a valuable and reliable resource of high quality information that will help you achieve many important business benefits.

Feel free to join the CMS Community and let us know what were the benefits you obtained by using a CMS.

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