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This Week: 4 Challenges for Mobile Customer Experience + Why Big Data Projects Fail

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

Webinar: How to Accelerate Sales & Marketing Cycles with Social Business Tools
Join us May 29th and learn how your marketing and sales teams can drive more business, more efficiently with the use of modern social business tools.
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Weekend Reads: The Cashless Society, Why Big Data Projects Fail

This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys — why you should be thinking of them and how to handle them in today’s complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data. 

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